July 28, 2021

Mercedes Preparing New "MEQ" Electric Sub-Brand

’s push to build up its portfolio received a huge jolt in the arm upon the revelation that the German automaker has registered a series of new model names in anticipation of the launch of its new MEQ all-electric sub-brand. According to Auto Express, the MEQ sub-brand will feature a number of all-electric models. The actual names of all these models have yet to be revealed, but the company has registered a treasure trove of names ranging from EQA, EQB, EQS, and all the way through EQX. The EQS is believed to be the first of these models to hit the market. The common belief is that the model will be a performance in the mold of the and could make its debut sometime in 2017.

While it’s unlikely that Mercedes will use all of the names it has registered, the way it went about cornering that specific naming market suggests that the automaker is planning to unveil multiple EV models, all of which will be slotted under the MEQ sub-brand. This ties up to an earlier report from Autocar, which suggested that Mercedes is gearing up to have four all-electric models in the market by 2020.

In addition to the registered model names, Mercedes also applied to register a number of slogans, including “EQ Inside,” “EQ Boost,” and “Generation MEQ.” These slogans will likely make up a significant part of the automaker’s marketing material once the sub-brand is launched.

Speaking of the launch, Mercedes has not given a specific timetable on when it plans to launch MEQ, but given the rumored timetable for the EQS and the goal to have four models in the market by 2020, it wouldn’t be surprising if the launch takes place in late 2017 or early 2018, giving Mercedes enough time to fill out the roster of models to meet its desired goal.

Continue after the jump to read the full story.


Mercedes Preparing New "MEQ" Electric Sub-Brand

’s push to build up its portfolio received a huge jolt in the arm upon the revelation that the German automaker has registered a series of new model names in anticipation of the launch of its new MEQ all-electric sub-brand. According to Auto Express, the MEQ sub-brand will feature a number of all-electric models. The actual names of all these models have yet to be revealed, but the company has registered a treasure trove of names ranging from EQA, EQB, EQS, and all the way through EQX. The EQS is believed to be the first of these models to hit the market. The common belief is that the model will be a performance in the mold of the and could make its debut sometime in 2017.

While it’s unlikely that Mercedes will use all of the names it has registered, the way it went about cornering that specific naming market suggests that the automaker is planning to unveil multiple EV models, all of which will be slotted under the MEQ sub-brand. This ties up to an earlier report from Autocar, which suggested that Mercedes is gearing up to have four all-electric models in the market by 2020.

In addition to the registered model names, Mercedes also applied to register a number of slogans, including “EQ Inside,” “EQ Boost,” and “Generation MEQ.” These slogans will likely make up a significant part of the automaker’s marketing material once the sub-brand is launched.

Speaking of the launch, Mercedes has not given a specific timetable on when it plans to launch MEQ, but given the rumored timetable for the EQS and the goal to have four models in the market by 2020, it wouldn’t be surprising if the launch takes place in late 2017 or early 2018, giving Mercedes enough time to fill out the roster of models to meet its desired goal.

Continue after the jump to read the full story.


(image)
Mercedes Preparing New "MEQ" Electric Sub-Brand

اخبار جهان

ماشین های جدید

آخرین دیدگاه‌ها